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Out of respect for the founders' desire to keep the deeper meaning of this logo a secret, I will say this: the mountain depicted is located in the United States. Can you guess where?
One of the founders chose a vulture as the main icon, inspired by one of their favorite album
The colors were inspired by one of the founders' favorite soccer teams and their favorite jersey design
Vultures
START-UP COMMUNITY SOCCER TEAM
I was approached by two entrepreneurs looking to start a new semi-professional soccer team focused on community engagement and accessibility to open soccer and green spaces. They also organize an annual soccer fundraiser to support first-generation scholarships at Ramapo University. The founders envisioned a logo with a vulture as the centerpiece. The color palette was inspired by one founder's favorite soccer team, and the mountains in the design represent a destination the other founder dreams of visiting.
Role
Brand Designer & Art Director
Position
Freelance
Vultures
Client
Sports
Industry
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